In response to the brief we created The Electrik House: an experience fuelled by the energy of the guests.

Guests arrived to an iconic Absolut-shaped front door and were given state-of-the-art wearables to measure energy through biometric data. Once inside, they were greeted with a living room featuring a 30ft marble bar and drone theatre. When collective energy levels crossed the first threshold, drone bartenders were unlocked in a spectacular show featuring drones pouring drinks and interacting with the bartender. The next spike unlocked the den where guests took photos on a statically charged Chesterfield sofa for inevitable social sharing. Next, the dancefloor came to life and triggered the laser moose. And just as the guests thought that was it, the garage opened revealing the robot band. The final energy level opened the back yard where Empire of the Sun's performance lit up the biggest Tesla bottle in the world.

The Electrik House was the culmination of 8 months of planning and collaboration. Together with partners in the fields of creative technology, events, interior, music and science, the Electrik House made a one-night-only splash on the L.A. events scene.

We started with a warehouse shell and, over the course of four days, constructed interior walls and embellishments to create rooms and features to decorate.

The back yard was constructed with live hedging, grass and a deck built to provide a perfect vantage point to the stage and 40 foot Tesla bottle reveal. The event guest list featured 600 of L.A’s nightlife regulars including key influencers to spread the word and amplify the experience beyond one night.

When the party was over, the verdict was clear – through the power of social energy and transformation, #AbsolutNights continues to define the future of nightlife, changing the way the world parties one night at a time. With everyone in attendance posted about it at least twice, and beyond this a total of 180 million media impressions generated from traditional and online media placements, we recruited 7.9k new social media fans. This enabled us to continue the Electrik House party legacy well beyond the night itself and most importantly, following the event we exceeded our Electrik bottle sales goals by 150% in the first month. In Absolut’s rich history of Limited Edition bottles, Electrik is the most successful one ever.