Cannes Lions

ABSOLUT VODKA

TBWA\BERLIN, Berlin / PERNOD RICARD / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

Art installations containing monitors were installed in several of the ’Creative Crowd’s’ favourite bars and restaurants, showing a live stream out of the MADE space to increase curiosity.After a few weeks of showing artists working in the MADE space, the live stream became more and more surreal, showing that anything can happen when creative minds clash at MADE.

Outcome

The live screens contributed to over 50% of the guests attending the MADE exhibitions which took place after the vernissage events.

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