The message is laid out in the shape of a typical beer glass and printed on street furniture like litter bins, cobble stones, street lights and walls. The shape of the object becomes the beer glass itself. And the date 21.6. is always sprayed over, it as if from street grafitti.

The production didn´t cost much, and Prague citizens love rumours so in the end 150% percent more people came to the beer festival. This year the Brewery has had to limit the entrance capacity and up the entrance fee.