Through the photos of the Group’s African collaborators, Omar Victor Diop expresses the richness of urban Africa and highlights the strategic convictions of the Group for the future.

The overall design takes on the graphic convictions of the artist:

• The wax – major design trend of 2016 – becomes a geometric pattern used thoroughly through the report - enabling the transcription of the photos’ energy within an institutional communication support.

• The diamond, as a recurring pattern used in the artist waxes, comes to light within flat tint, to valorize the important content.

• Colors both in the overall design and the photos work harmoniously together: dark colors highlighted by small patches of bright colors.

• The medallion, adorned by each collaborator, symbolizes conviviality.

Results :

> 16 809 views on the Annual Report pages of the Pernod Ricard website, including 14 866 unique visitors

> 5037 downloads of the Annual Report 2015/2016

The best results of all: the « Mindset » concept has lived beyond the pages of the AR, giving its name to an eponymous exhibition, during the Paris Photo Show.