Cannes Lions

ABSOLUT VODKA

TBWA\BERLIN, Berlin / PERNOD RICARD / 2011

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Overview

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Credits

OVERVIEW

Description

MADE is a long-term platform - initiated by ABSOLUT VODKA - for people who love art and creativity. Its goal is to foster creative collaborations. Therefore creative minds from different fields continuously come together to create something new.

Execution

The MADE concept is simple. Diverse creative minds come together to create something that has never been done before. This “creative clash“ idea was also used for the posters that promoted the space. Different objects were merged to compose something new showing that anything can happen when creative minds clash at MADE.

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