Cannes Lions
TBWA\BERLIN, Berlin / PERNOD RICARD / 2011
Overview
Entries
Credits
Description
MADE is a long-term platform - initiated by ABSOLUT VODKA - for people who love art and creativity. Its goal is to foster creative collaborations. Therefore creative minds from different fields continuously come together to create something new.
Execution
The MADE concept is simple. Diverse creative minds come together to create something that has never been done before. This “creative clash“ idea was also used for the posters that promoted the space. Different objects were merged to compose something new showing that anything can happen when creative minds clash at MADE.
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