Cannes Lions
WHYBIN\TBWA, Sydney / ADULTS SURVIVING CHILD ABUSE / 2009
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This commercial takes place at a wedding reception. The father of the bride is making a speech while his daughter, the rest of their family and friends listen. They laugh loudly at everything he says. As the speech continues, we realize to our horror that he is describing how he sexually abused his daughter. Everyone in the room continues to act like this is extremely funny, even his daughter and his wife. Finally, a super comes up that says ‘If only it was this easy to get over child abuse. For over 2 million Australians it isn’t’.
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