Since Monster.com is an online company, we felt it vital to make a strong impression online by creating impactful executions. The aim of the banners was to drive 18-34 yr olds to Monster.com - My Monster Premium, a unique online self-assessment programme, which helps the user better understand their skills to maximise career opportunities. The execution worked within the new 'Don't go to extremes to find the perfect job, go to Monster.com' idea - an evolution of the successful 'Beware of the Voices' Campaign.