Cannes Lions
RUF LANZ, Zurich / ACCIDENT PREVENTION SUVA / 2015
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Thousands of injured people hobble into a soccer stadium. They limp up the stairs on their crutches, squeeze their plaster casts through the narrow turnstiles at the entrance and wearily search for their seats. By the end, the entire stadium is full of injured spectators. Conclusion: “Every year, around 45,000 footballers in Switzerland get injured. That’s why we support fair play. Suva. Accident prevention.”
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