Cannes Lions

Acciona. Business As Unusual

McCANN MADRID, Madrid / ACCIONA / 2018

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A campaign to position and raise awareness of ACCIONA, which invites us to re-flect on something that concern us all, WHAT IF THE MOST INTELLIGENT DE-CISION WAS TO INVEST IN THE PLANET?

Through this campaign ACCIONA wants to give a wake-up call on sustainable thinking that seeps through to business corporations and governments, to boost progress which is beneficial and respectful to everyone.

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