Cannes Lions

ACE DETERGENT

LEO BURNETT MEXICO, Mexico City / PROCTER & GAMBLE / 2003

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"Mordida" is a prank that takes place at every birthday party in Mexico. The celebrated one, takes a "bite" from the cake and someone pushes his head into it. In this party, when the honoured one's trying to avoid the "mordida" his kids jump into the cake getting all dirty.

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