Cannes Lions
LEO BURNETT MEXICO, Mexico City / PROCTER & GAMBLE / 2006
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We see a house wife ready to wash her clothes, she turns around to put on an apron and come back to the washing machine, she realises that her clothes are clean and ready to use, so she is amazed.
Then we hear a voice saying: Get used to it.Now, New Ace with lemon will do the laundry for you.
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