To break through the clutter of the standard direct mailer that is pure verbiage.

To interact with students in a humorous way right in their own homes by sending them fridge magnets. The decal on the magnet provides an optical illusion that makes it appear as if the fridge is stocked full of luxurious items which stands in stark contrast to the usual contents of a student fridge.

Our fridge magnet effectively turned student fridges into Standard Bank billboards. So instead of talking to one we were able to talk to all their friends and family that pass through the accommodation.