When one turns on one's mobile phone to look for wi-fi one sees all kinds of strange wi-fi networks pop up. We realised that one could set up a wireless router whose networks would pop up as soon as people looked at their phones.

The names of these networks could be used to form a sentence.

The tricky bit was to get the networks to display in the CORRECT order so that the sentence read correctly. After some experimentation we discovered that the networks displayed in order of SIGNAL STRENGTH. So we made the first one have the STRONGEST signal and the last one had the WEAKEST signal strength.

Seriously, if this idea wins any award, it should go to our genius IT guy...

The activation took place in an area filled with bars and restaurants that gets really busy in the afternoon. For two days over the weekend we performed the activation, when the area was buzzing.

Hundreds of people come through this area over a weekend, so for almost zero cost we got our message across in a new and innovative way - helping position Standard Bank as intelligent and cutting edge when it comes to data sales: an area people did not know the Bank played in.

Several hundred to a thousand people come through this area over a weekend. So almost all of them would have been exposed to our clever new media channel.

Awareness of Standard Bank's data sales has historically been low, so it was quite easy to move the dial on this. We don't have concrete figures yet. But anecdotal response to the activation was extremely faourable.

The activation was part of a bigger drive to make a bank with a stuffy, old-fashioned image a little bit more cool and accessible to younger consumers. We have had great success in doing this. With Kantar research showing a 5% increase in NPS scores over the past six months.