Cannes Lions

Swedish Song

MIRIMAR, Los Angeles / KLARNA / 2021

Film
Supporting Images
Supporting Content
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Overview

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Execution

In this film, an older Swedish gentleman, the beloved singer Thore Skogman, sings to his love.

This is an authentic piece of Swedish content, made at some point in Sweden’s past, that originally had absolutely nothing to do with the online shopping app Klarna. The Swedish dialogue is about something completely different than the English subtitles - which we reimagined and rewrote into hard-hitting ads for Klarna. In truth, we have no clue what is happening in this film because it’s all in Swedish. But - in our reimagined version - Thore is singing to his loving wife all about the wonderful online shopping app: Klarna. It is very unlikely, however, that this is what they are really talking about.

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