Although acne is a serious personal problem for girls, they didn’t have anybody to talk to. ORBIS, the Japanese popular mail order cosmetics company, presented a way to console them. ORBIS cast Mr. Acne, a nice and gentle guy whom they can casually talk to in the “Hello! Mr. Acne?” campaign. There, girls had the courage to ask about their acne-problem. They thoroughly enjoyed talking, laughing and even singing. It turned out to be a hilarious live show since Mr. Acne had to respond to their questions spontaneously without knowing their questions beforehand. We had so many participants for TVCs that we uploaded them to our website, and these TVCs provoked girls into accessing the website with their intention of revealing their anxiety about acne.