Agency offered sponsorship integration in “Dom-2” (House-2) media-project: www.dom2.ruIt was the very first case of anti-acne product product-placement in media-project.Integration format:TV: Product placement in Dom-2 TV reality-show: Product demonstration, oral Brand mentioning, oral discussion of Product advantages PRESS: Advertorials in monthly magazine Dom-2 – magazine issued within the media-project Dom-2 INTERNET: banner campaign on Dom-2 web-site: www.dom2.ru

Brand Health indices increase (TNS Gallup, Russia):Year & Quarter/Awareness/Purchase/Loyalty2008 Q4 / 5.6/ 0.7/ 0.32009 Q1 /5.7/ 0.8/ 0.22009 Q2 /6.1/ 0.8/ 0.22009 Q3 /7.6/ 1.1/ 0.4Consumer awareness increase - anti-acne products consumers (TNS Gallup, Russia)Awareness: +0.3%Purchase: +2.3%Loyalty: +2.1% Sales increase with considerable season-sensitive dynamics (Business-Analytics, Russia 2009)Reference point – the month before the Campaign launch (April 2009):Apr’09: 0% May ’09: 15% Jun ’09: 79% July ’09: -20% Aug ’09: -3% Sept ’09: 48% Oct ’09: 7%Total sales increase (April – October ‘09) in absolute money estimation: 254%