Refugees still make the news every day, and people increasingly perceive them as a faceless mass without backgrounds or reasons for leaving their homes. In this climate of indifference, it’s more important than ever to reconnect with the human side of reality. In this context the mission of the Human Rights Film Festival Berlin came to life: to show through motion pictures that refugees are individuals with personal stories. Our task was to promote the festival and help give refugees a face again.

The Human Rights Film Festival Berlin wanted to show that refugees are not just a faceless mass, but individuals with personal stories. Our task was to promote the festival and help give refugees a face again. Our target audience were German and international people in Berlin interested either in films and /or in the topic of human rights. We partnered with festival’s sponsor fritz-kola. And substituted the iconic logo of the two fritz-kola founders with portraits of refugees who were protagonists of films being shown at the festival. On the labels people could read about each refugee and were invited to join the screenings.

We partnered with festival sponsor fritz-kola, one of Germany’s most popular beverage labels. And substituted their iconic logo of the two fritz-kola founders with portraits of refugees who were protagonists of films being shown at the festival. On the inside of the labels people could read about each refugee and were invited to join the screenings. The bottles could be found in several typical Berlin beverage stores (in German called Späti) within the area of Berlin in the weeks leading up to the festival. They were also sold during the festival in the different cinemas.

Our message reached many and created a buzz online, helping exceed the ticket sales’ expectations by 20%. Therefore, the festival had to look for bigger venues to welcome all the people interested. Also, we succeeded in helping to bring attention to the crisis by reminding people that every refugee has a story and a face.