The scripts were developed to be in line with Snickers global idea 'You're not you when you're hungry' by making it relevant and insightful to Thai market by utilizing 2 common local cultures of movie consumption and Google usage. Don Lafountaine - alike movie trailer voice and Google voice are well recognized by the Thais and both differentiate and dramatize the effect of hunger that distort from the real one, hence were used to build new dimension of You're not you when you're hungry idea.