The brief was to develop a physical device for showcasing the Agency’s Design Portfolio, and to use this as a marketing tool to attract new business.

It was decided to design a package which had a generic Postal Parcel ‘feel’ to it. However, once opened and unfolded, it would be transformed into a functional coffee table on which to place the “coffee table book” – the Portfolio – and view the Design work.

For the design of the cover, inspiration was drawn from traditional elements found on coffee tables such as doilies and tray-cloths.

The inside pages of the Portfolio were deliberately kept simple so that every piece of work spoke for itself. The agency’s ethos, we believe, was accurately conveyed within these pages.

The Portfolio was met with huge success and much interest, and this led to more design business for the Agency.