Cannes Lions
DUVAL GUILLAUME, Antwerp / ONE SECOND / 2008
Overview
Entries
Credits
Execution
Idea : The One Second snow canon. In Winter 2008, this artificial snow machine was installed on a temporary dry ski slope during an event One Second was sponsoring in Ghent, Belgium.
Outcome
In addition to getting the brand right into the heart of a big family event, attended by thousands, the One Second snow canon also perfectly captured the brand’s core promise: Superior Freshness.
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