Carolina's Dream started as Grey Spain's Christmas greeting was sent to all our friends and clients. It was a greeting sent by email, leading to the video. This video is the main part of the campaign. People started to making it viral, sharing it on social networks and visiting the webpage, where, besides watching this video, you could share a lottery ticket with your friends.In 2011, Grey was the agency in charge of developing the Christmas Lottery campaign, one of the most eagerly awaited events in Spain. The draw took place on December 22nd and most of the TV channels broadcast it. The prizes are 'sang' in a special way by the San Ildefonso children, who originally were orphans.When we showed the commercial to everyone in the agency, we found out that one of the girls in the Grey’s administration department was once one of the girls selected to sing the prizes in the 1986 Christmas Lottery draw. Carolina Pellico was the first girl to sing a winning number in the history of the draw... but she sang it wrong.

The Christmas Lottery draw always creates big excitement, and due to the mistake, this draw has never been forgotten.

Carolina Pellico told us that ever since this happened, her dream has been to be able to sing the big prize, El Gordo, without any mistake.

We sent and email to all our clients and friends that contained a link to www.elsuenodecarolina.com.We also sent a press release to more than 50 different media and blogs.

More than 350,00 visits to our website.More than 48,000 lottery ticket sharings on the website.592,000 results on Google search.

Great media impact: notoriety on the main TV channels and information websites of the country.