ADC is the first global organization to celebrate and award leaders in creative communications. Focusing on the importance of artistry and craftsmanship in advertising and design, it’s a non-profit membership organization boasting one of the most concentrated groups of creative talent worldwide.

As a gathering place for visual communication leaders, ADC unites the best minds in creative industries to celebrate the winners of the ADC Annual Awards, Tomorrow Awards, and ADC Young Guns competitions. The winning work is sent around the world via a traveling exhibition.

In the true spirit of craftsmanship, we turned our idea into reality with our bare hands. Three innovative machines were designed, combining analog interactivity and intuitive technology.

A long chair challenged attendees to pedal through the gold-winning TV ads; a floating carousel displayed miniature design, photography, and illustration winners through a looking glass; and finally, a harp played the best of motion design and interactive with the strike of a chord.

Part sculpture and part machine, the interactive installation transformed each space it visited into a statement about the brand’s new identity, facilitating a shared experience between an organization and its audience.

So far, the ADC’s traveling exhibition has attracted a total of 10,000 people worldwide to the eight different events. It has helped generate countless new memberships, $360,000US in revenues for the ADC Club. The traveling exhibition was featured and shared on social media by a wide variety of creative industry and news publications around the world, including The Guardian, Design Milk, Moogfest, Dezine, and Core 77, to name only a few. Furthermore, the exhibition has been featured in LA’s Arts Gallery and has been tweeted, shared, and spread across the Internet by countless members of the advertising and design industry earning coverage in some of the top industry publications like Directory Magazine, Marketing Magazine, Applied Arts, and Strategy Magazine.

Most importantly, these maker masterpieces changed the way attendees viewed the winning work, adding elements of artistry, innovation, technology, and discovery. By allowing our audience to pedal, spin, and play their way through each individual piece at their own pace, we transformed the convention of browsing a room into a captivating experience that rewarded each individual for engaging with the brand. By opting for low-tech interactivity with a twist, we transformed the painfully passive experience of viewing the best of the ADC into a much more personally crafted endeavour.