Some see stock photography as a necessity in the creative process. Others see it as a starting point for greater work. That’s the concept behind a Shutterstock print campaign.

The campaign is designed to help creatives realize that they can go beyond the original photo.

In a series of three posters, a stock photo is the catalyst for an entire scene, which is sketched out around the original image. The Shutterstock crosshairs are still visible in the three photos, while the drama unfolds below, sketched in by an artist. Each one represents situations in which the protagonist is in danger and Shutterstock saves them with its great variety of images.