Cannes Lions
FCB MILAN, Milan / SHUTTERSTOCK / 2016
Overview
Entries
Credits
Description
Nearly 100% of creatives around the world care for what happens in Cannes and follow its trends. That’s why we chose to deliver the message through the case film, using the most powerful and direct media to reach every creative of the world: Cannes Lions Festival.
Execution
Shutterstock creates a case film entirely realized with its stock footage, showing the quantity and the quality of its inventory to creatives, while helping them to solve the problem of the overwhelming sadness in Cannes’s case films.
Outcome
Depending from the results we will reach a bigger amount of creatives. The most the case film will be seen, discussed and eventually awarded, the most we will change the trend of sad case histories in Cannes.
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