Cannes Lions
CLEMENGER BBDO ADELAIDE, Adelaide / BANKSA / 2008
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The Adelaide Fringe is the largest arts festival in the southern hemisphere. BankSA, the festival's main sponsor buys tickets to the shows of up and coming artists and then hands these out for free. In other words, they put bums on seats.We took this concept and tweaked a famous musical composition so the vocals were humming the word ‘bum’. Because at BankSA, 'we're big on bums'.
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