Objective: Engage and educate IT Professionals on EV SSL Certificates Strategic message: Reduce shopping cart abandonment with VeriSign EV SSL CertificatesCampaign Strategy: Offer the perspective through Liberty’s eyes: online or offline, shopping carts need help, and he’s only one man—so please, do your part and help end cart abandonment Metrics to Date (Three Weeks)YouTube video views: 2,727,005 total YouTube video comments: 800+Friends/Subscribers on Social Networks: 693Complete video plays through video banners: 379,059Site visits: 51,768Video downloads: 2,098Forward to a friend: 2,501Site/Campaign coverage: 40+ online stories, mentions, blog posts