Cannes Lions

Fevicol Marine - Market

OGILVY MUMBAI, Mumbai / PIDILITE INDUSTRIES / 2018

Film

Overview

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Overview

Description

A group of hawkers have set up wooden stalls in front of a lake. Clearly, they don't have the required permissions.

A kid warns them about a police car moving in their direction. They quickly spring into action and start moving things around. With a few clicks and pops, the stalls neatly start collapsing into compact structures.

When they cops arrive, the stalls are nowhere to be seen. They look around suspiciously, but all they see is the hawkers pretending to exercise in front of the lake.

When the cops leave, the hawkers reach into the lake and tug on a bunch of chains. They had hidden their stalls-turned-boxes in the water. They set up the stalls once again.

One hawker's stall disintegrates in the water, and the others mock him.

VO: "If you haven't used Fevicol Marine, you haven't used the right marine."

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