The process began with the research of the best artists and designers in Shanghai who work across all media. This research was conducted both online and on the ground. We evaluated each artists suitability for the brand and their ability to deliver, and obtained costings for their works. We put together a team of complimentary artists of varying levels of fame, and worked with them to create unique artwork for the brand. The biggest challenge was due to China's cultural revolution and communist approach which removed a lot of creativity, making it hard, even today, to find local artistic people of an international quality. We carefully selected a group of artists, and developed colours and concepts with them. We worked with designers to create written typographic posters and with the artists to plan their art into the space. Our office team was very hands on in the implementation and production, overseeing every step of the final work.

The final outcome was a success. It brought value to the brand perception, in Shanghai, across China and globally across the internet. It gained very, very positive response online in both English and Chinese, with many comments on the creativity and artisticness of the stores murals and paintings. The project helped Adidas Originals position itself as connected to the local artistic scene, in the know and interesting. For shoppers, it made the Flagship store shopping experience more interesting and unique to any other of the Adidas stores across China or internationally.