We established the adiRepublic of Runners, a place that exists in both the virtual world and in the real world. As a true entity that has a purpose and mission, there are real charter members that embody the spirit of running and also establish the creed for adiRepublic.

AdiRepublic registers runners and gives them a passport as a proof of membership.

Sales of Adidas running category increased 13%, compared to 2007.15,000+ runners registered to adiRepublic of Runners, 7000+ runners participated in adiRepublic events.

Community website has earned 2,000,000+ total PVs.