Freeview celebrates the plethora of thrilling sporting action that will be available in glorious HD this summer. From the Euros, to Wimbledon to the greatest show on earth, the Olympics. We hear what at first sounds to be typical sporting commentary from a key moment in the match; a crucial penalty kick, the starters blocks of the 100m final and match point of a 5 set tennis epic. However, as the commentary continues the listener soon realises that the description of the events are far more detailed than normal. The picture clarity and sharpness of Freeview's HD service is brought to life through the tiny details the commentators are able to notice.

The three main sporting events of 2012 were The London Olympics, Wimbledon tennis and the football European Championships, all of which were shown on Freeview; so we made three executions, one for each event.

We then broadcast each commercial to coincide with the events as they happened.

Between June and July, the campaign increased spontaneous awareness of Freeview HD boxes by 30%; the most significant growth for the brand in over 10 years.