Cannes Lions
CHEIL WORLDWIDE, Seoul / KOREAN ANIMAL WELFARE ASSOCIATION / 2013
Awards:
Overview
Entries
Credits
Execution
We have tried to apply the environment such as fences for showing bars of the cage and used to show those abandoned dogs as like they are imprisoned. The posters between those bars have clearly attracted the people's mind and let them consider to adopt those pet.
Outcome
Posters can be found various spots in Seoul. After the campaign, we found out that people's reception was enthusiastic. Until the dogs find new homes, Adopt Me! project will go on.
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