Cannes Lions

ADOPT ME!

CHEIL WORLDWIDE, Seoul / KOREAN ANIMAL WELFARE ASSOCIATION / 2013

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

We have tried to apply the environment such as fences for showing bars of the cage and used to show those abandoned dogs as like they are imprisoned. The posters between those bars have clearly attracted the people's mind and let them consider to adopt those pet.

Outcome

Posters can be found various spots in Seoul. After the campaign, we found out that people's reception was enthusiastic. Until the dogs find new homes, Adopt Me! project will go on.

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