Cannes Lions

ADOPT ME

CHEIL WORLDWIDE, Seoul / KOREAN ANIMAL WELFARE ASSOCIATION / 2014

Awards:

2 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

Execution

We have come up with a way to apply for adoption of abandoned dogs

right on the street. Adopt Me! NFC poster, this poster is equipped with a speaker and a NFC chip. People can apply for adoption easily via this NFC chip.

Tag your smart phone on the NFC chip, access to the adoption website and apply.

Outcome

Posters can be found in various spots in Seoul. After the campaign, we found out that people's reception was enthusiastic. The campaign attracted great attention to abandoned dogs, and as a result during six months 22% of Korean Animal Welfare Association's animals were adopted.

Until the dogs find new homes, the adopt Me! project will go on

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