Cannes Lions

ADULT SEXUAL HEALTH/VALENTINE'S MESSAGE

DELANEY LUND KNOX WARREN & PARTNERS, London / DEPARTMENT OF HEALTH/C.O.I / 2004

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Brief: help reduce the spread of sexually transmitted infections around Valentine's Day by highlighting the dangers of unprotected sex. Target audience: 18 to 35 year old heterosexuals. Two Valentine e-cards were designed - Teddy Bear and Muscle Man - and distributed virally and as online banners.

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