Cannes Lions

ADVANCED ASPIRIN

ENERGY BBDO, Chicago / BAYER / 2012

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OVERVIEW

Outcome

During the course of the programme, the site generated more traffic than all Bayer websites globally. 100,000 new customers were added to the database, and all 2,000 bottles were gone each day in an average of 20 minutes.

80,868 visitors returned to the site multiple times. And from the email blast, 100,000 names were added to our database from email opt-ins. Making the average CTR to the site 15%.Once on scienceofpain.com the Speed Share call out received 354,980 views.6m Facebook impressions were also generated via the share function of the Speed Share platform

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