Mindshare is a global marketing and media network forging powerful relationships between brands and consumers. For its tenth anniversary, the agency engaged us to develop an identity that would help re-establish their position as the leader in what has become a broader and faster-moving market.

The new identity was part of a restructure aimed at remodelling Mindshare as their clients’ lead business partner.

The new Mindshare identity retains the signature colour purple, a key differentiator since the media agency’s launch. Otherwise the identity has been entirely redesigned and restructured, with a complete refresh of the agency’s brandmark and graphic language.The symbol at the heart of the Mindshare identity represents collaboration and exchange. It has been designed to move from the outset, coming to life in on-screen applications. The symbol shows two forms coming together to create a new one, reflecting Mindshare’s partnerships with clients, suppliers and other agencies.

The UK’s Campaign magazine (one of the leading weekly advertising publications) named Mindshare one of the UK’s most influential companies. Much of their recent success is attributed to a successful restructure and delivering on a new proposition.

As their branding agency, we found them to be a visionary client who were deeply involved in all stages of the brand identity development. The resulting identity has allowed them to build on their heritage, reaffirm their market leading position and herald in a new, future-focused, digital era. Mindshare have also been named Global Media Agency of the Year by Advertising Age.