We wanted to demonstrate that Mindshare is a company that manages media in an effective as well as a creative way. How? Introducing our message in the Cannes festival so the first ones to hear it would be the creatives of the radio jury. If the radio commercial works it would be heard by the rest of the creatives and advertisers of the Festival. Because juries and creatives care about creativity and the optimization of the media.In order to meet the requirements of the competition we broadcasted it on the 27th of April.This way we will be accurate and creative apart from legal.

We use the judging process as a broadcasting platform for our radio commercial. Why? Because juries and creatives care about creativity and the optimisation of the media and in this radio commercial we’ve accomplished both things.By the way, in order to meet the requirements of the competition we broadcasted it on the 27th of April in an radio show about advertising on the Spanish Nacional radio. This way we will be accurate and creative apart from legal.

100% effectiveness. We have reach to all of our target. The Cannes Radio & Media Jury.