The brief was to express each individual’s personality and the Creative department’s mantra within the person’s business card.

The idea expresses the team’s vision to constantly fight mediocrity in pursuit for great ideas. And to demonstrate the camaraderie within the department, we created the mercenary themed business cards.

The challenge resulted in 65,230 hand placed pushpins. The result now stands as a mural for the agency, and as an example of the level of care and patience we have for our work.