Cannes Lions
DDB PARIS, Paris / L'EQUIPE / 2012
Overview
Entries
Credits
Outcome
With 2,197 votes and entries on the Facebookpage, L’Equipe was able to publish the reasons that people had to buy it. No. 91 'Because I do not have the same vision of history than my teacher' - No. 974 'because maybe one day I will be inside' …Panel Results:Survey conducted among a representative sample of the target (Heart of target. They are all surfers, regularly buy L'Equipe and are very committed to the brand)”Advertisements as it makes me want to buy L’Equipe, continue along these lines, simple but effective "Attractiveness:"Would you say that this advertising campaign for L'Equipe please ... "Overall target: 38% much, 42% quite well. 80% satisfied.
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