Cannes Lions

ADVERTISING AGENCY

Y&R MALAYSIA, Kuala Lumpur / Y&R / 2010

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Overview

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Credits

Overview

Description

Create a memorable piece to tell clients how the agency never stops thinking of ideas.

Execution

Clients were used to the usual ad agency propaganda. We wanted to do something that generate talk value and memorability.

Outcome

Clients were both surprised and delighted. We had a lot of requests for reprints from clients and amongst our internal staff

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