To scout for young talents, you need a campaign that would generate considerable word-of-mouth on a non-existant media budget

We invited every single person in the agency to try their hand at a challenging task: picture the genesis of an idea using an office window as canvas.

Coverage by over 100 periodicals and internet sites.More than 300 window designs submitted on the Internet.68 young and talented people invited for interviews.This project made Leo Burnett Moscow gain 5 more talents.