We produced t-shirts that made pregnant bellies look like “Billiard Eight Balls”. The “Eight Ball” is an internal award that is given out quarterly to outstanding creative work. It’s based on a ten-point scale used to evaluate work throughout the entire Leo Burnett network. Anything above a seven is considered superior. So every woman with an “Eight Ball t-shirt” has been recognised by the agency for an outstanding creative job: pregnancy.

Biggest proof for the success of our gift is the way our pregnant colleagues proudly present their "Eight Ball Bellies" in the agency. Further proof is that most of them are willing to come back after maternity leave and feel loyal to Burnett - as our employee attitude survey shows.