Cannes Lions
W&CIE, Paris / HAVAS / 2009
Overview
Entries
Credits
Description
Havas wished to create a strategic annual report which integrated media and its creative work in a unique way.
Execution
A light print report (32 pages and only 50gms in total weight) that answers to only essential questions. With an invitation to visit havas.com to find out more.
Outcome
Economy- 8 tonnes of paper reduced to 250 gmsReduced carbon footprint (cheaper postage)Global budget reduced by 40%
Similar Campaigns
12 items