The website got over 2,000 unique visitors which basically is the wholeSwedish ad business. It all became a big buzz and several newspapers wroteabout the event.

DDB got enormous response from the industry. The site was visited by over2000 people which is basically the whole industry in Sweden. A lot ofagency’s also used the web site to change stuff with each other. It allbecame a big buzz and several newspapers wrote about the event.