The work of the advertising agency Scholz & Friends is driven by big simple ideas that can be orchestrated through all kinds of media and communication instruments.So what could spread this philosophy better than sending out a re-edition of the legendary Moleskine notebooks that had contained the ideas of writers and artists like Matisse, Hemingway or Van Gogh?

'Ideas 2003' was extraordinarily well received by existing clients and employees and caused some very interesting new business contacts.