Cannes Lions
SCHOLZ & FRIENDS INTERACTIVE, Hamburg / SCHOLZ & FRIENDS / 2011
Overview
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Credits
Outcome
During the four weeks of the campaign the number of applications made digitally was five times higher than usual. Altogether we invited 12 creative’s to an interview out of a total of 60 applications. Two creative teams made such an impression on us that we decided to hire them.Not only did we manage to gain talented employees but we were talk of the town in all relevant social media channels as well as in German specialist publications for the campaign’s duration.
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