Grey Group, one of the world’s largest communications companies, installed a new management team in 2007 and implemented a revitalization of all sectors of the company. A new Grey.com corporate website was launched to convey the transformation to the “new” Grey underway. Our new talent; leading-edge creative work across channels; strategic platform: Brand Acceleration and total communications offering. Our goal was to give users a dynamic, rich, interactive experience that pushes Grey’s creativity to the forefront in a way that surprises and delights them while maintaining a design and navigational simplicity to deliver the information they need.