The study “BRANDS AHEAD – The Brand’s Fitness for the Future” investigates new relevant criteria and drivers for serious analyzing, operationalizing and securing the future viability of brands.

>To uncover new insights, we must challenge the common view!<

Based consequently on that idea the visuals of the posters represent in a simple and eye-catching way the achievement of the study: to deconstruct brands in a unique and unprecedented manner. Widely known and popular brands are displayed in an entirely unseen way.

A simple and powerfull initial B represents the name and the object of the study, the folded edge represents the future oriented concept of the study, as well as the idea to look beyond the obvious knowledge.

The graphics:

They only consists out of the parts popular brand logos which are randomly taken apart und are composed in a new way.

The colors are reduced to the color code of the studies identity.

The unique folded edge of the studies brand is also used to subtly connect the graphics to the idea and conceptual ownership of the study.

Based on the topic and the special methodology, access to 150 top decision maker (CMO circle). Press conference and launch of the study on the brand award of the German journal “Absatzwirtschaft” 2015 with over 1.000 guests.

Distribution of the study to media/members of the union partner, over 5.000 qualitative contacts. 28 talks, comments and reporting’s in main media as well as 12 invitations to agency presentations and first meetings. As the outcome of this 3 “hot contacts”/projects and pitches.