Cannes Lions

GREY'S 2ND FLOOR

GREY nyc. / GREY / 2008

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In December 2007, over 100 creatives moved down to Grey’s 2nd Floor. This meant that a department, formerly spread out over 4 floors of well-appointed offices of a New York skyrise, migrated to cubes on the 2nd . Tor Myhren, Chief Creative Officer, was charged with preparing a skittish creative department for the move. The music video, “Nothing Compares to 2”, premiered at Grey’s Town Hall at the Tribeca Theater, in front of the 600 person staff. It then went on to viral success on YouTube.

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