Cannes Lions
CREATURE, Seattle, Wa / CREATURE / 2010
Overview
Entries
Credits
Description
Agency cultural commentary on the power of creativity in a down turned economy. The key is to show our company for what it is, a place of ideas and stories, sometimes those are on behalf of clients and sometimes those are directly from us.
Execution
In the days before banks became "reliable", people used to safely stuff their cash under their mattress in order to save for something special.
Outcome
Sold out of first 5000 in the first month, with no launch campaign. Instead we relied on directly pitching it to newspapers, financial websites and culturally influential trend sites. New clients love getting theirs and rumour has it Susan Sarandon has one.
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