Cannes Lions

CREATURE WINDOWS

CREATURE, Seattle, Wa / CREATURE / 2013

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Overview

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Credits

OVERVIEW

Description

How does a small creative shop in Seattle that has a reputation for nontraditional advertising get attention?

Execution

We recently moved into a building with street-facing windows and a lot of walk-by traffic in Seattle's popular Capitol Hill neighborhood. It became a platform to create exhibits and happenings of all kinds - and a way for us to provoke, entertain, and give back to the vibrant neighborhood around us. All the while demonstrating Creature's creative approach, and getting attention far beyond

our local neighborhood.

Outcome

The Window Shop was covered by multiple sites including AgencySpy, Communication Arts, Creativity and local blogs, including Seattle Metropolitan Magazine. Because you could shop the windows from a website as well, we had customers shopping from all over the country.

It’s become a hallmark of our agency, something we tell every potential client and employee about, that helps express the culture and creative philosophy of Creature.

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